| INDIANAPOLIS | ||||||||||||||||||||||||||||||||||||||
| HIGHEST BILLING STATIONS | HIGHEST BILLING RADIO ENTITIES | |||||||||||||||||||||||||||||||||||||
| 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | |||||||||||||||||||||||||||||||||
| 1 | WIBC | 7.5 | WIBC | 8.0 | WIBC | 8.4 | WIBC | 9.2 | WIBC | 9.3 | WFBQ-F | 9.0 | 1994 | 1995 | 1996 | |||||||||||||||||||||||
| 2 | WZPL-F | 4.0 | WFBQ-F | 5.0 | WFBQ-F | 5.5 | WFBQ-F | 8.2 | WFBQ-F | 8.2 | WIBC | 8.3 | 1 | Emmis | $ | 15.8 | (28.0) | 1 | Emmis | $ | 18.5 | (30.0) | 1 | SFX | $ | 18.9 | (29.0) | |||||||||||
| 3 | WENS-F | 3.3 | WZPL-F | 4.2 | WFMS-F | 4.4 | WFMS-F | 5.2 | WFMS-F | 5.6 | WFMS-F | 6.0 | 2 | Secret | 14.8 | (27.0) | 2 | Secret | 17.9 | (29.0) | 2 | Emmis | 18.4 | (28.0) | ||||||||||||||
| 4 | WFBQ-F | 3.1 | WENS-F | 4.0 | WENS-F | 4.0 | WENS-F | 4.8 | WENS-F | 4.9 | WKLR-F | 5.1 | 3 | Susquehanna | 12.5 | (22.0) | 3 | Susquehanna | 13.5 | (22.0) | 3 | Susquehanna | 13.7 | (21.0) | ||||||||||||||
| 5 | WXTZ-F | 2.6 | WXTZ-F | 3.4 | WZPL-F | 3.5 | WZPL-F | 3.7 | WZPL-F | 3.9 | WENS-F | 4.8 | 4 | Mystar | 7.1 | (13.0) | 4 | Mystar | 7.2 | (12.0) | 4 | Mystar | 7.5 | (11.0) | ||||||||||||||
| 6 | WFMS-F | 2.5 | WFMS-F | 3.1 | WXTZ-F | 2.8 | WXTZ-F | 2.9 | WXTZ-F | 3.1 | WZPL-F | 3.7 | 5 | Panache | 3.5 | (6.0) | 5 | Panache | 3.5 | (5.0) | ||||||||||||||||||
| 7 | WIRE | 2.3 | WNAP-F | 2.7 | WEAG-F | 2.5 | WTLC-F | 2.7 | WKLR-F | 3.0 | WTLC-F | 2.9 | 6 | WHHH/WGGR | 2.5 | (4.0) | ||||||||||||||||||||||
| 8 | WNAP-F | 2.1 | WTLC-F | 2.3 | WTLC-F | 2.4 | WKLR-F | 2.1 | WTLC-F | 2.8 | WMJC-F | 2.6 | ||||||||||||||||||||||||||
| 9 | WTLC-F | 2.0 | WTPI-F | 1.3 | WTPI-F | 1.5 | WTPI-F | 2.1 | WTPI-F | 2.4 | 1997 | 1998 | 1999 | |||||||||||||||||||||||||
| 10 | WNDE | 1.2 | WIRE | 1.0 | WXTZ | 1.0 | 1 | Emmis | $ | 23.6 | (33.0) | 1 | Emmis | $ | 22.9 | (29.0) | 1 | Emmis | $ | 24.4 | (29.0) | |||||||||||||||||
| 2 | Capstar | 19.6 | (28.0) | 2 | Capstar | 20.8 | (27.0) | 2 | Clear Channel | 22.8 | (27.0) | |||||||||||||||||||||||||||
| 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 3 | Susquehanna | 14 | (20.0) | 3 | Susquehanna | 18.8 | (24.0) | 3 | Susquehanna | 20.5 | (24.0) | |||||||||||||||||||||
| 1 | WFBQ-F | 10.2 | WFBQ-F | 10.0 | WFBQ-F | 10.9 | WFBQ-F | 11.1 | WFBQ-F | 12.5 | WFBQ-F | 14.0 | 4 | Mystar | 8.8 | (12.0) | 4 | Mystar | 9.9 | (13.0) | 4 | Mystar | 10.8 | (13.0) | ||||||||||||||
| 2 | WIBC | 8.5 | WIBC | 8.2 | WFMS-F | 6.9 | WFMS-F | 8.7 | WFMS-F | 10.7 | WFMS-F | 10.9 | 5 | WHHH-F et.al | 3.5 | (5.0) | 5 | WHHH-F et.al | 4.1 | (5.0) | 5 | Radio One | 4.9 | (6.0) | ||||||||||||||
| 3 | WFMS-F | 5.8 | WFMS-F | 5.4 | WIBC | 6.3 | WIBC | 5.7 | WIBC | 6.3 | WIBC | 7.4 | ||||||||||||||||||||||||||
| 4 | WKLR-F | 5.0 | WZPL-F | 4.5 | WENS-F | 4.6 | WENS-F | 5.3 | WENS-F | 6.0 | WENS-F | 6.1 | 2000 | 2001 | 2002 | |||||||||||||||||||||||
| 5 | WZPL-F | 4.7 | WENS-F | 4.4 | WZPL-F | 4.5 | WTPI-F | 3.5 | WTPI-F | 4.4 | WNAP-F | 5.0 | 1 | Emmis | $ | 24.0 | (26.7) | 1 | Clear Channel | $ | 23.5 | (27.0) | 1 | Clear Channel | 24.8 | |||||||||||||
| 6 | WENS-F | 4.0 | WKLR-F | 3.7 | WTPI-F | 3.2 | WZPL-F | 3.4 | WNAP-F | 3.5 | WTPI-F | 4.2 | 2 | Clear Channel | 23.8 | (26.5) | 2 | Susquehanna | 20.6 | (23.0) | 2 | Emmis | 23.6 | |||||||||||||||
| 7 | WTLC-F | 3.2 | WTPI-F | 3.0 | WXLR-F | 3.2 | WXLR-F | 3.0 | WTLC-A/F | 3.1 | WTLC-A/F | 3.5 | 3 | Susquehanna | 21.2 | (24.0) | 3 | Emmis | 19.6 | (22.0) | 3 | Susquehanna | 22.1 | |||||||||||||||
| 8 | WTPI-F | 2.3 | WTLC-F | 3.0 | WTLC-A/F | 2.9 | WTLC-F | 2.8 | WZPL-F | 2.7 | WRZX-F | 3.4 | 4 | Mystar | 13.4 | (15.0) | 4 | Mystar | 11.3 | (13.0) | 4 | Radio One | 11.7 | |||||||||||||||
| 9 | WFXF-F | 2.0 | WFXF-A/F | 2.3 | WRZX-F | 1.6 | WHHH-F | 1.7 | WRZX-F | 2.5 | WZPL-F | 2.7 | 5 | Radio One | 6.2 | (7.0) | 5 | Radio One | 10.9 | (12.0) | 5 | Entercom | 10.2 | |||||||||||||||
| 10 | WTUX | 0.7 | WTUX | 0.7 | WHHH-F | 0.7 | WRZX-F | 1.5 | WHHH-F | 1.8 | WGRL-F | 2.6 | ||||||||||||||||||||||||||
| 11 | WGRL-F | 1.8 | WHHH-F | 1.9 | 2003 | |||||||||||||||||||||||||||||||||
| 1 | Clear Channel | 24.8 | All 2002 and 2003 financial data is provided by BIA Financial. | |||||||||||||||||||||||||||||||||||
| 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2 | Emmis | 23.6 | ||||||||||||||||||||||||||||||
| 1 | WFBQ-F | 14.6 | WFBQ-F | 15.0 | WFBQ-F | 15.7 | WFBQ-F | 16.5 | WFBQ-F | 15.7 | WFBQ-F | 14.9 | 3 | Susquehanna | 22.9 | |||||||||||||||||||||||
| 2 | WFMS-F | 10.2 | WFMS-F | 10.1 | WFMS-F | 12.6 | WFMS-F | 13.2 | WFMS-F | 14.0 | WFMS-F | 13.4 | 4 | Radio One | 14.2 | |||||||||||||||||||||||
| 3 | WIBC | 8.2 | WIBC | 9.4 | WIBC | 7.9 | WIBC | 8.5 | WIBC | 9.1 | WIBC | 8.6 | 5 | Entercom | 10.9 | |||||||||||||||||||||||
| 4 | WENS-F | 6.4 | WENS-F | 6.7 | WENS-F | 7.1 | WENS-F | 7.3 | WZPL-F | 6.7 | WRZX-F | 6.8 | ||||||||||||||||||||||||||
| 5 | WTPI-F | 4.7 | WTPI-F | 5.1 | WTPI-F | 5.0 | WGLD-F | 5.6 | WENS-F | 6.4 | WENS-F | 6.3 | ||||||||||||||||||||||||||
| 6 | WNAP-F | 3.8 | WNAP-F | 4.4 | WRZX-F | 4.3 | WZPL-F | 5.5 | WRZX-F | 6.2 | WGLD-F | 6.2 | ||||||||||||||||||||||||||
| 7 | WRZX-F | 3.7 | WRZX-F | 4.0 | WGLD-F | 4.3 | WRZX-F | 5.2 | WGLD-F | 6.0 | WTLC-F | 5.7 | ||||||||||||||||||||||||||
| 8 | WGRL-F | 3.5 | WGRL-F | 3.3 | WZPL-F | 4.2 | WTLC-F | 5.0 | WTLC-F | 5.8 | WZPL-F | 5.5 | ||||||||||||||||||||||||||
| 9 | WTLC-A/F | 3.4 | WTLC-A/F | 3.1 | WNAP-F | 4.1 | WTPI-F | 4.7 | WTPI-F | 5.7 | WTPI-F | 5.1 | ||||||||||||||||||||||||||
| 10 | WZPL-F | 2.3 | WHHH-F | 3.1 | WTLC-F | 3.5 | WHHH-F | 3.9 | WHHH-F | 4.4 | WHHH-F | 4.0 | ||||||||||||||||||||||||||
| 11 | WHHH-F | 2.3 | WZPL-F | 3.0 | WHHH-F | 3.2 | WNAP-F | 3.3 | WNOU-F | 2.4 | WNOU-F | 2.9 | ||||||||||||||||||||||||||
| 2002 | 2003 | DUNCAN'S COMMENTS: | ||||||||||||||||||||||||||||||||||||
| 1 | WFBQ-F | 15.7 | WFBQ-F | 16.7 | At one time I thought Indianapolis would be one of the premier large radio markets. | |||||||||||||||||||||||||||||||||
| 2 | WFMS-F | 13.1 | WFMS-F | 14.0 | Instead it has been a good radio market. During the 1990's the markets growth | |||||||||||||||||||||||||||||||||
| 3 | WIBC | 9.5 | WIBC | 9.7 | rate was well below that of many other markets. The most attractive feature of the | |||||||||||||||||||||||||||||||||
| 4 | WRZX-F | 7.2 | WGLD-F | 6.9 | market is a comparatively low number of viable stations. | |||||||||||||||||||||||||||||||||
| 5 | WGLD-F | 7.0 | WTLC-F | 6.4 | ||||||||||||||||||||||||||||||||||
| 6 | WTLC-F | 5.5 | WRZX-F | 6.3 | WFBQ has been one of the most successful stations in the US. There are two | |||||||||||||||||||||||||||||||||
| 7 | WTPI-F | 5.3 | WYXB-F | 5.1 | reasons for this success: Bob and Tom. Besides this wonderful morning team | |||||||||||||||||||||||||||||||||
| 8 | WENS-F | 5.0 | WHHH-F | 5.1 | WFBQ is a rather ordinary station. I estimate that Bob and Tom generate about 65% | |||||||||||||||||||||||||||||||||
| 9 | WYXB-F | 4.9 | WTPI-F | 5.0 | of WFBQ's total revenue. | |||||||||||||||||||||||||||||||||
| 10 | WHHH-F | 4.5 | WZPL-F | 4.9 | ||||||||||||||||||||||||||||||||||
| 11 | WNOU-F | 4.2 | WENS-F | 4.6 | WFMS has been a fine Country station. If Bob and Tom ever retire WFMS would | |||||||||||||||||||||||||||||||||
| 12 | WZPL-F | 4.2 | WNOU-F | 4.2 | immediately become the highest billing station. Emmis did a good job bringing | |||||||||||||||||||||||||||||||||
| WIBC back to life during the mid-1990's. Finally, WHHH was an "80-90" drop-in. | ||||||||||||||||||||||||||||||||||||||
| It has become a very successful station; one of the most successful 80-90 stations. | ||||||||||||||||||||||||||||||||||||||