An American Radio Trilogy, 1975 to 2004

Duncan's American Radio

Indianapolis - Market Statistics

Sample market – Indianapolis

pg.1 Metro Shares pg.2 Formats & Notes pg.3 Market Statistics pg.4 Station Revenue
INDIANAPOLIS
Market Revenue Revenue Change Population Revenue Per Capita Retail Sales Rev. as % Retail Sales Revenue per Share Point Highest Billing Stations Average Person Rating(APR) FM Share Total Stations Viable Stations Unlisted StationList
1976 $ 13.6 -- -- -- -- -- -- -- -- 15.0 % 43.2 % -- -- -- 1976
1977 16.2 19.1 % -- -- -- -- -- -- -- 15.4 47.1 17 + -- 1977
1978 18.4 12.6 -- -- -- -- -- -- -- 15.2 49.9 19 -- -- 1978
1979 19.8 7.6 -- -- -- -- -- -- -- 15.1 51.9 19 -- -- 1979
1980 21.6 9.1 -- -- -- -- -- -- -- 15.5 58.1 21 -- -- 1980
1981 25.0 15.7 1.18 $ 21.19 6.2 .0042 -- -- -- 16.8 64.6 21 -- -- 1981
1982 27.0 8.0 1.12 22.88 6.6 .0044 -- -- -- 18.0 65.0 21 -- -- 1982
1983 29.3 8.5 1.19 23.08 7.1 .0045 .311 -- -- 17.6 67.0 22 -- -- 1983
1984 33.0 12.6 1.19 27.73 7.6 .0044 .355 WIBC 7.3 17.4 66.5 21 14 -- 1984
1985 38.0 15.2 1.21 31.62 8.1 .0044 .405 WIBC 8.0 17.4 68.6 19 13 -- 1985
1986 40.0 5.3 1.22 32.79 8.5 .0045 .437 WIBC 8.4 17.3 70.1 18 12 -- 1986
1987 43.8 9.5 1.23 35.61 8.9 .0049 .470 WIBC 9.2 17.0 74.0 20 12 6.38 1987
1988 46.5 7.3 1.24 37.50 9.1 .0051 .499 WIBC 9.3 16.3 76.7 19 11 6.0 1988
1989 48.2 3.7 1.32 38.56 10.5 .0046 .517 WFBQ-F 9.0 17.7 79.8 20 11.5 6.3 1989
1990 50.3 4.4 1.37 39.92 12.1 .0044 .550 WFBQ-F 10.2 17.1 77.6 21 11.5 6.8 1990
1991 47.0 -6.6 1.39 32.00 12.6 .0037 .521 WFBQ-F 10.0 17.2 76.6 20 11 9.0 1991
1992 46.4 -1.3 1.42 32.68 13.0 .0036 .520 WFBQ-F 10.9 16.3 80.7 19 11 9.7 1992
1993 50.1 8.0 1.45 34.55 13.7 .0037 .546 WFBQ-F 11.1 15.6 81.7 22 12 8.3 1993
1994 55.9 11.6 1.47 38.02 14.4 .0039 .621 WFBQ-F 12.5 15.5 83.2 24 12.5 8.9 1994
1995 62.0 10.9 1.48 41.89 15.0 .0041 .682 WFBQ-F 14.0 15.3 80.5 22 13 8.3 1995
1996 65.6 5.8 1.50 43.73 18.2 .0036 .732 WFBQ-F 14.6 15.6 82.6 24 13.5 9.3 1996
1997 70.8 7.9 1.51 46.89 19.0 .0037 .783 WFBQ-F 15.0 14.1 84.7 23 14 8.1 1997
1998 77.8 9.9 1.53 50.85 20.0 .0039 .860 WFBQ-F 15.7 15.1 84.1 27 14.5 8.6 1998
1999 85.1 8.1 1.55 54.90 21.4 .0040 .957 WFBQ-F 16.5 14.7 80.4 24 14 10.6 1999
2000 90.0 5.8 1.56 52.55 23.5 .0038 1.007 WFBQ-F 15.7 14.2 76.3 24 14.5 10.0 2000
2001 88.0 -2.2 1.62 54.32 24.7 .0036 .988 WFBQ-F 14.9 14.0 84.7 26 14.5 10.3 2001
2002 99.8 NM 1.64 60.85 25.6 .0039 1.152 WFBQ-F 15.7 13.7 85.7 24 -- 12.9 2002
2003 103.8 4.0 1.66 62.53 26.7 .0039 1.150 WFBQ-F 16.7 13.2 86.7 27 15.5 12.0 2003
MAJOR STATIONS - JANUARY 2004
WIBC 1070 50KW (DA-N) Talk Emmis WGRL-F 93.9 3.3KW@453 Oldies-80's Susquehanna
WNDE 1260 50KW (DA-N) Sports Clear Channel WHHH-F 96.3 3.3KW@285 Black Radio One
WSYW 810 250W (DAYS) Hispanic WNOU-F 93.1 13KW@1023 CHR Emmis
WTLC 1310 5KW/1KW (DA-2) Gospel Radio One WRZX-F 103.3 18KW@850 AOR Clear Channel
WXLW 950 5KW/117W (DA-2) Sports WTLC-F 106.7 6KW@279 (DA) Black AC Radio One
WXNT 1430 5KW (DA-N) Talk Entercom
WEDJ-F 107.1 8KW@604 Hispanic WTPI-F 107.9 22KW@762 AC/Jazz Entercom
WENS-F 97.1 23KW@731 (DA) AC Emmis WTTS-F 92.3 37KW@1090 AOR Sarkes Tarzian
WFBQ-F 94.7 58KW@804 AOR/Talk Clear Channel WYJZ-F 100.9 6KW@328 Jazz Radio One
WFMS-F 95.5 13KW@990 Country Susquehanna WYXB-F 105.7 50KW@492 (DA) Soft AC Emmis
WGLD-F 104.5 50KW@492 Oldies Susquehanna WZPL-F 99.5 19KW@774 AC-Modern Entercom